About Enterprise for Equity

Enterprise for Equity has worked with small business owners across Washington State for 25 years. They run structured cohort training, work one-on-one with participants, and each year help hundreds of entrepreneurs build businesses that are still operating five years later. 

The program is organized around a Triple Bottom Line framework (People, Planet, Profit), and opens with a session on visioning through a right livelihood lens. For practitioners already working from an integrated model of health and values, this is not a conceptual stretch. The business planning work is explicitly designed to align with the philosophy that brought many of us into this work.

The industry research component is built for healthcare practice. The curriculum includes worked examples for healthcare, massage therapy, and now, for acupuncturists: competitor/collaborator landscape, referral patterns, pricing benchmarks, and word-of-mouth data specific to the field.

Beginning fall 2026, the program runs for 16 weeks, meeting Wednesday evenings, 6:00–8:30 PM PT, plus three hours of individual coaching. Enrollment is capped at 24 participants. You will develop a working business portfolio. The deliverables include:

• A business model tailored to your clinical interests and practice context, not a generic template

• A pricing and cost structure, including what you actually need to earn to cover your costs and pay yourself

• A patient acquisition strategy and the beginning of a referral network

• A 90-day action plan for the period immediately after you complete the program

• A two-year cash flow projection, and the working knowledge to read and update it as your practice changes. 

The program also includes two sessions on the psychological dimension of financial management: one on financial trauma, one on belief work. These are during scheduled class time. Most practitioners do not avoid financial planning because they lack information. They avoid it because of how it feels. The program addresses that directly.

You will do this work alongside peers who are solving the same problems. This provides built-in support for learning and putting what you learn into practice.

Guest Experts

Who Should Participate

Tuition

Select sessions bring in practitioners and specialists on scheduling and practice management platforms, niche development and referral-building, and legal and insurance considerations for EAM practice.

SIEAM doctoral students.

The program is integrated into your curriculum. You will have done business skill development work before you see your first patient as a licensed practitioner. You will graduate as a clinician and as someone who has planned how to sustain a practice.

Alumni practitioners.

If you launched without an adequate financial knowledge foundation, that is not unusual. The business side of a practice accumulates in proportion to how long it has gone unaddressed: the fee schedule that has not been updated, the cash flow that has never been modeled. This program gives you the time and structure to work through all of it, removing blockages and creating with coaching and a cohort alongside you. You are not alone.

SIEAM doctoral students. Included in doctoral program tuition.

SIEAM alumni. $1,000.

Open enrollment. $2,000.

Current WAEMA members (non-SIEAM members) will be given a 20% discount.

NCBAHM PDA credits pending approval.

On acceptance, a $250 non-refundable deposit will be required to hold your space. The deposit will be applied to your tuition, the balance of which is due the first week of class.